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Blue Ocean Strategy, Expanded Edition

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Description

Publisher: Harvard Business Review Press
Condition: New
ISBN-13: 9781625274496
ISBN-10: 1625274491
Author: W. Chan Kim and Renée A. Mauborgne
Format: Hardcover

Blue Ocean Strategy shows organizations how to move beyond crowded competition by creating new market space and distinctive customer value. This expanded edition provides frameworks and tools for value innovation, strategic alignment, and effective execution.

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SKU: 9781625274496

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